A media event, also known as a pseudo-event, is an event or activity conducted for media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind. Media events may center on a news announcement, an anniversary, a news conference, or planned events like speeches or demonstrations. Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention. Media events may center on a news announcement, an anniversary, a news conference, or planned events like speeches or demonstrations. Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention. A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. A joint press conference instead is held between two or more talking sides